The University of South Africa (UNISA) is a renowned institution that offers a wide range of academic programs, including marketing management courses.
Marketing management is a vital aspect of business that involves planning, organizing, and controlling marketing activities to achieve organizational goals.
UNISA Courses in Marketing Management
UNISA offers various marketing management courses at both undergraduate and postgraduate levels.
These courses are designed to equip students with the knowledge, skills, and competencies required to succeed in the field of marketing management.
Some of the marketing management courses offered by UNISA include:
Bachelor of Commerce in Marketing Management
The Bachelor of Commerce in Marketing Management is a three-year undergraduate degree program that provides students with a comprehensive understanding of marketing management principles, theories, and practices.
The program covers various aspects of marketing management, including marketing research, consumer behavior, marketing communications, and brand management.
Bachelor of Administration in Marketing Management
The Bachelor of Administration in Marketing Management is another undergraduate degree program offered by UNISA.
This program focuses on the administrative aspects of marketing management and provides students with the knowledge and skills required to manage marketing activities in a business environment.
Postgraduate Diploma in Marketing Management
The Postgraduate Diploma in Marketing Management is a postgraduate degree program designed for students who have completed a relevant undergraduate degree.
This program provides students with advanced knowledge and skills in marketing management, including marketing strategy, marketing research, and marketing communications.
Master of Commerce in Marketing Management
The Master of Commerce in Marketing Management is a postgraduate research degree program that provides students with the opportunity to conduct in-depth research in marketing management.
This program is designed for students who have completed a relevant postgraduate diploma or honors degree.
UNISA Marketing Management Course Curriculum
The curriculum for UNISA marketing management courses is designed to provide students with a comprehensive understanding of marketing management principles, theories, and practices.
The curriculum covers various aspects of marketing management, including:
Marketing Research
Marketing research is a critical component of marketing management that involves gathering, analyzing, and interpreting data to inform marketing decisions.
UNISA marketing management courses provide students with the knowledge and skills required to conduct marketing research, including research design, data collection, and data analysis.
Consumer Behavior
Consumer behavior is another important aspect of marketing management that involves understanding how consumers make purchasing decisions.
UNISA marketing management courses provide students with the knowledge and skills required to understand consumer behavior, including consumer motivation, perception, and learning.
Marketing Communications
Marketing communications is a vital component of marketing management that involves communicating with customers and other stakeholders to promote products or services.
UNISA marketing management courses provide students with the knowledge and skills required to develop effective marketing communications strategies, including advertising, sales promotion, and public relations.
Admission Requirements for UNISA Marketing Management Courses
To be eligible for UNISA marketing management courses, students must meet certain admission requirements. These requirements vary depending on the course and level of study.
Here are some general admission requirements for UNISA marketing management courses:
Undergraduate Courses
To be eligible for undergraduate marketing management courses at UNISA, students must have a National Senior Certificate (NSC) with a minimum score of 30% in the language of teaching and learning, as well as a minimum score of 40% in four other subjects.
Postgraduate Courses
To be eligible for postgraduate marketing management courses at UNISA, students must have a relevant undergraduate degree with a minimum average mark of 60%.
Students who do not meet this requirement may be considered for admission based on their work experience and other relevant factors.
How to Apply for UNISA Marketing Management Courses
To apply for UNISA marketing management courses, students must follow these steps:
Step 1: Choose Your Course
Select the marketing management course you wish to apply for and ensure that you meet the admission requirements.
Step 2: Register Online
Register online on the UNISA website and create a student profile.
Step 3: Upload Supporting Documents
Upload supporting documents, including your ID, certificates, and transcripts.
Step 4: Pay the Application Fee
Pay the application fee, which is currently R100 for online applications.
Step 5: Submit Your Application
Submit your application and wait for feedback from UNISA.
UNISA Marketing Management Courses Fees
The fees for UNISA marketing management courses vary depending on the course and level of study. Here are some estimated fees for UNISA marketing management courses:
Undergraduate Courses
The estimated fees for undergraduate marketing management courses at UNISA range from R20,000 to R30,000 per year.
Postgraduate Courses
The estimated fees for postgraduate marketing management courses at UNISA range from R30,000 to R50,000 per year.